The latest Pew Research Center’s Project for Excellence in Journalism infographic summarizes its “State of the News Media 2012” report. Highlights of which are:
- 23% of U.S. adults get news from two devices
- 44% own a smart phone, and 18% own a tablet computer
- 70% get their news from a desktop computer, and 56% from tablets
- 64% of those employed full time own a tablet computer
- Twitter is more highly regarded than Facebook as a source of news story recommendations.
I hope you’re not calling me the past 3 days. I can’t find my phone. With its limited battery life, your tried-and-tested method of calling it will not help. But then again, half of what we had last weekend is still scattered all around the house, there is a likelihood of retrieving it. Looking at the Top 10 worst places to lose it, number 11 could be – the home?
- 6.9 Billion – Total World Population
- 2.0 Billion – Internet Users (29% Reach)
- 500 Million- Facebook Users (25% of total are friends to Zuck)
- 150 Million- Twitter Users (30% of FB users share what they’re having for lunch)
- 2.0 Billion – You Tube video views a day
- 7.9 Billion – Apps were downloaded in 2010
- 71% share – of downloaded Apps were from iTunes (free and paid, I guess)
- 5.0 Billion – Mobile Phone service subscribers
- 600 Million – Paid TV Subscribers
- 550 Million – Broadband Connection Subscribers
- 470 Million – Smartphone users, 15M iPad users, 8M Kinect XB0x 360 (in >a year)
- 16% of day – Spent online doing Social Networking
- 9.2% of day – Spent sending Instant messages – (work or otherwise)
- 6.6% of day – Spent sending email – (Again, work or otherwise)
- 6.2% of day – Spent multimedia (music, movies, TV)
- 38% of day – Total Time Spent in front of the PC, Phone or Tablet?????
- 1:24 ratio – Smartphone to Basic Mobile Phone ratio, in our home it is 3:1
- 1:212 ratio – Tablet to Basic Mobile Phone ratio, in our home 0:1
- 1:515 ratio – Laptop to Basic Mobile Phone ratio, in our home 5:1
- 8:00 AM and 11:00 PM – Smartphone and Tablets are king
- 1:00 PM – its the Computer – and 16% of us do Social Networking
and other important facts you will discover yourself…my 16% (3 hrs and 50 mins) is about to end, time to go send emails for the next 6% (1 hr 26 minutes) of my day. Bye!
Google is fast becoming a research / PR company with the release of their new study which aimed to answer:
- How are smartphones used in daily life?
- What role do smartphones play in decision making for products & services?
- How do consumers multi-task with their smartphones?
- What types of info are consumers searching for on mobile ?
- How do consumers respond to mobile ads?
The study conducted In partnership with Ipsos OTX MediaCT had a total of 5,013 US online adults (18-64 years of age) who identified themselves as using a smartphone to access the Internet were interviewed.
– A smartphone is defined as “a mobile phone offering advanced
capabilities, often with PC-like functionality or ability to download apps”
• Respondents were asked a variety of questions around: device
usage, mobile search, web and commerce behavior, mobile
• Interviews were conducted in Q4 2010
How and Why Businesses Are Using Mobile
This infographic from Zendesk mentions that “By 2016, the number of mobile apps downloads are estimated to reach 44 billion and the worldwide online app market is expected to grow from approximately $6.8 billion in 2010 to $25 billion by 2015.”
It’s time to go mobile!
Image originally posted on Zengage, The Zendesk Blog
I say no.
The Philippines, known as the Texting Capital of the World has been grinding out tweet-like messages from its millions of subscribers since 1997. Some even claim that Pinoys may have invented the term “Text” and “Texting” to replace “Short Message Services (SMS)”
- I remember when we, known as “texters” will send out Christmas messages to “ALL” in our directory (who now are Twitter Followers) and they all reply back one by one.
- Or when we needed to assemble people for a Friday night out and sending it to a chosen few (which now are called “Lists”) – and send out that proverbial three-letter question “WRU?”.
- Lastly, if we had jokes or inspiring quotes we wanted to send out to brighten up the day of our friends and relatives, we just send it out to all or upon receiving one, we “Forward” it to others (now in Twitter, is now called a “Retweet”)
Yes, folks, please do not rewrite history or if you wish to put a footnote by accommodating the use of SMS with its 160 characters as a predecessor of Twitter, then mention that Filipino companies like Chikka, who introduced PC to Mobile texting in the turn of the century, have been using this service and the same technology even before Twitter founder Jack Dorsey sent out his first message. Who knows if Dorsey may have some Pinoy friends himself and received a “forwarded inspiring quote.”
So now on your fifth birthday we wish you Twitter a, happy one. Our gift is to let you know your true ancestors.
Some important stats on Twitter on its 5th Year: (more from the Twitter blog)
Are you watching this video from your smartphone? or from your tablet? If so, you’re part of the 2/3 who get their news from their mobile devices. Consider this data:
- Since 2008 mobile data traffic has ballooned 3000%
- Mobile data traffic is expected to grow 40 fold over the next 5 years
- 90% of the world population has access to mobile networks
- 2/3 of Americans get news on a mobile device
- Mobile web is now more popular than reading books, magazines, and newspapers combined
- Say goodbye to digital cameras & video players
- 76% use their phone to take pictures
- Over 100 million YouTube videos are played on mobile devices every day
- In just 2 years mobile ready sites have grown from 150,000 to 3 million… thats 2000%
- 10.9 billion apps were downloaded in 2010… expected to grow to 76.9 billion apps in 2014
- How much does an Iphone user spend on apps? $80
- Consumers spent 6.2 billion on apps last year – 2014 prediction: $35 billion
- In 2013 more people will use phones than PC’s when surfing the web
- In 2014 over half a billion people will use mobile money transfer services
- Mobile ad revenues hit 3.5 billion last year – 2015 estimate: $24 billion
What are they?
“A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.”- Wikipedia.
Read more here.