The latest Pew Research Center’s Project for Excellence in Journalism infographic summarizes its “State of the News Media 2012” report. Highlights of which are:
- 23% of U.S. adults get news from two devices
- 44% own a smart phone, and 18% own a tablet computer
- 70% get their news from a desktop computer, and 56% from tablets
- 64% of those employed full time own a tablet computer
- Twitter is more highly regarded than Facebook as a source of news story recommendations.
The Inbound Marketing Process Infographic
History of Marketing Infographic
Ok, ok. What did I do in the last 5 days to merit me an 11pt jump? See graphs below:
(1) Klout now covers not just Twitter and Facebook, and more recently LinkedIn. Now it also accounts your efforts in Google+, YouTube, WordPress (and that includes this blog), Instagram, Flickr, Blogger, Foursquare, Tumblr and Last.fm.
(2) I connected all these accounts to Klout. Whatever accounts I have or whatever is still active. Just connect them to Klout for them to be computed.
(3) I updated all of them within the last 2 days and voila! +11 points in 2 days.
No secret at all – but just be busy reaching out from various touchpoints in your social media life. Don’t be constrained with Twitter and Facebook. Of course, don’t forget to do other stuff other than have a better Klout rating.
Remember your Trump cards? Well I grew up with them totally geeking out on stats, numbers and beating your playmate with the Super Trump. This is how Freestyle Interactive wanted to compare the current big guns among Social Networking sites. Great cards. My trump card are the great artists behind this infographic. Visit their site at Freestyle Interactive.
Yes! I have 5 of them, 3 of them not updated. The only ones that are survivors are even facing off – for what? nothing much. Visual.ly looks good when two twitter accounts face off. Solo such a lonely word. Solographics is like masturbating with your own visualization self. I don’t like that.
What does this say about my twitter accounts? One is Facebook, the other is Google+. The latter more targeted to my really few friends. I doubt if all 4,000 really ready my twitter posts. Am sure the 100 in the other reads them. That’s the big difference!
Shea Bennet gives a lowdown of 6 of the biggest websites using “Make Use Of”‘s great infographic seen above.
Not all of the information in this otherwise excellent infographic from Make Use Of is completely up-to-date, but this is still a handy comparative snapshot of some of the world’s biggest websites.
(Although they’ve curiously left out top-tenners Yahoo [#4], Blogger [#5], Baidu [#6] and, of course, the numero uno itself: Google.com.)
Add to this was AllFacebook.com which also wanted to emphasize some inaccurate data:
lowballing Facebook’s membership by 50 percent. Most people already know the site has 750 million users.
Another serious inaccuracy: load times. The average page on Facebook loads in three quarters of a second, a heck of a lot faster than the tortoiselike pace of 2.025 seconds listed in the infographic — it’s also mistaken in saying that 68 percent of websites have faster page loading times when the average is 2.42 seconds, according to AlertSite.
Overall, sans some outdated data, the infographic also tells us a lot other interesting figures and helpful info to show a smackdown of our favorite websites. Now where does Google + stand in all of these?
Forget about Pacquiao vs. Mayweather for now, the hottest match is Facebook vs. Google+. Here’s the Tale of the Tape:
[Via: Single Grain]
o @kyunsteele :The most expensive keyword category on Google Adwords? “Insurance”, with a $55 top CPC. The other top 19 are here: http://bit.ly/qZhDqn
o @peterthekid : If you guessed the 20th most expensive keyword on google was “cord blood” you’d be right. #didntseethatcoming
Am glad I’m not one. Am not sure how realistic the activities are or how close the pay is. Am not even sure if anyone is working purely as a Social Media Manager as one would be either part of Marketing Communications or Marketing / PR department. Nonetheless, it is fun to see how close this can resemble a day that I surely enjoy doing.
Just imagine conquering 119 out of 134 countries? How can the citizens of 119 countries be so enamoured to this network that a lot of people have seen to have shown unethical behaviour, have trampled repetitively on privacy and whose Terms of Service is completely ‘one sided’?
Yes, the title of the blog speaks volumes of what our Social Network landscape has gone to the dogs. See the graphs as evidence. And if you are Russia, Brazil, the Netherlands and 12 other countries, you’re better off than what we have here where we are. It’s a choice of being pressured by peers to open a Facebook account or be enslaved of the service that apparently is nothing but apps, games and annoying ads. Gah!
When twitter was introduced, the founders wanted a way for short bursts of updates (less than 140 characters, so that messages still have enough room from the maximum of 160 characters for text messages) sent out to followers from mobile phones.
The interaction would be from the mundane to answer the question of “What are you doing now?” often expanded to “what are you having at lunch?”, “what are your plans after work or after school” and “How’s your weekend?”.
Now, it has transcended to more than that with link exchanges, discussions, photo and video sharing, sometimes the latter has been overused by congressmen, actors melting down and athletes who just want to talk back against their coaches.
It has shown its importance in many world events, in propagating advocacies and providing community-based action and programs.
But without it, can we survive with plain pen and paper, post-its, maybe a long-wimded email, or probably calling 1,000 friends to tell them that you are reading this blog and found this entry funny?
So is Twitter a time waster? Let me ask my followers.
Back in 2001 I started to dabble in capturing thoughts and musings in short bursts of words. These sometimes were incoherent and intelligible only to me as I wanted to bottle the day and immortalize it online, mostly for personal reasons. Then, the sharing started when others would start sharing the same thoughts, sometimes more open than usual. I found it harmless doing the same. And so it began, being able to open up a portion of my life through blogging.
This year marks the 10th year and still enjoying it every minute.
The infographic above just shows that there are still a lot to look forward to. Businesses have even jumped into the bandwagon and 39% of them are doing it now. Another 4% pts added next year. I am not worried about the quantity of the blogs we read – more like – the quality which of course borders from being too salesy and sometimes subtle advertising.
Let’s go back to sharing and learning from each other! Let the salesman do his selling.
Credits: Infographic via Remarkablogger
One of the busiest infographics out there but very informative. Please note the color coding on the inset. For example:
- Internet Penetration : Users / Total Population = 19%
- Reading and Writing Blogs : % of total Pinoys Online who read/write Blogs = 43%
- Video Watching : % of total Pinoys Online who watch YouTube = 73%
- Photo Sharing : % of total Pinoys Online who share pics in FB/Twitter = 71%
- Social Networking : % in Facebook, Twitter or other Social Networks = 90%
90% of total online Pinoys are socially networked one way or another. What does it say about its culture when Filipinos are this active in online activities but rarely see them interfacing with other races apart from their co-Filipinos? Pray tell.
Where is Thailand in this graph?
- 6.9 Billion – Total World Population
- 2.0 Billion – Internet Users (29% Reach)
- 500 Million- Facebook Users (25% of total are friends to Zuck)
- 150 Million- Twitter Users (30% of FB users share what they’re having for lunch)
- 2.0 Billion – You Tube video views a day
- 7.9 Billion – Apps were downloaded in 2010
- 71% share – of downloaded Apps were from iTunes (free and paid, I guess)
- 5.0 Billion – Mobile Phone service subscribers
- 600 Million – Paid TV Subscribers
- 550 Million – Broadband Connection Subscribers
- 470 Million – Smartphone users, 15M iPad users, 8M Kinect XB0x 360 (in >a year)
- 16% of day – Spent online doing Social Networking
- 9.2% of day – Spent sending Instant messages – (work or otherwise)
- 6.6% of day – Spent sending email – (Again, work or otherwise)
- 6.2% of day – Spent multimedia (music, movies, TV)
- 38% of day – Total Time Spent in front of the PC, Phone or Tablet?????
- 1:24 ratio – Smartphone to Basic Mobile Phone ratio, in our home it is 3:1
- 1:212 ratio – Tablet to Basic Mobile Phone ratio, in our home 0:1
- 1:515 ratio – Laptop to Basic Mobile Phone ratio, in our home 5:1
- 8:00 AM and 11:00 PM – Smartphone and Tablets are king
- 1:00 PM – its the Computer – and 16% of us do Social Networking
and other important facts you will discover yourself…my 16% (3 hrs and 50 mins) is about to end, time to go send emails for the next 6% (1 hr 26 minutes) of my day. Bye!
If there is one, the only one to blame are the investors. I hope those who pitched a $ 100 per share to LinkedIn will have to look at current growth of the company and the value it provides. I’d rather look at Monster, Career Builder or Dice for value in terms of acquiring human talent, or Facebook for Social Networking. Combining them both – hmmmm….
More on this one here. : Is the New Dotcom Bubble Going to Burst? (the Independent)
Early this week I got a chat message asking for “how I’ve been updating the company’s social networks” and as they wanted to see possible strategies to smoothen out the process.
Questions like that make you sit straight and think, “yes, how do I do it?”
But is the question answerable by a workflow or a strategy close to getting myself back to 80s methods of planning of SMART objectives…hmmm. So for the next 20-25 minutes I sent lines after lines, sentences after sentences on how I do it. Of course it helps that I’ve listened to Dan Zarrella of Hubspot for 2-3 times, and also was a Hootsuite Certified Pro since 9 months ago and renewed my “license” two days ago.
So, yes, I just typed away, feeling that one day what I’m writing will be an evangelical documentation akin to writing for the future generation. I felt like Sts. Matthew, Mark, Luke or John, minus chronicling a future King. I thought the things I was doing will one day be close to being gospel truth. Well, isn’t content – king?
Good thing I got tired typing. Hopefully it made sense. I wasn’t sure if the other party was even reading or cared.
After a day or two, I re-read my reply. Thanks to being immortalized through chat, the transcript somehow will have some permanence. Then I looked into the internet if what I wrote made sense – at all. Then I realized there really is no strategy to Tweeting or to Social network updating. The only thing that resonated was to make a process that makes common sense.
You wouldn’t guess it, but I practically got some points down pat. The take away is that even the best twitter strategies as some would call it are really – practical blue-collar methods, coupled with no nonsensical, updating from the mind and heart.
Am sure people will say, “If this were medals in the Olympics, or Gross Domestic Product (GDP) Rankings…” then – will leave you hanging with the thought….
Of course, the following countries may also be in another list – those who are developing, emerging or growth generators, maybe the most number of beauty queens – but what is certain is they have a way to escape the realities of life – by being online and sharing stories, goings on, pictures and plainly playing games.
Last week, we listed the Top 10 Countries where Twitter Rules the populace, this week, we present the “Ten Nations Where Facebook Rules the Internet.” (in terms of penetration)
Guess who’s at Number 1?
For full analysis, please head on to:24/7 Wall St.
Before any of these Social Media giants – there was Friendster.
Now we can only talk about it, even before its actual demise on May 31 – in the past tense. In reality, at least for me, Friendster has been dead since 2005, when it didn’t recognize being social as part of its objectives. As a first-entrant, who would have thought that “news feeds” or “apps” will be the game changers. Don’t blame those who are ahead of its time.
Yes, the requests for “testimonials”, to be “friends” and to share pics became tiring and people just didn’t get the hang of a page that has pictures of your friends in various dimensions with various font sizes. But more than the aesthetic, or the lack of it, it offered sign ups, including myself, hours of fun and connections which we eventually moved to other platforms. It was like graduating from elementary to a posh high school.
Friendster was an enabler. Friendster was a door opener. Friendster was the first ‘connector’. But now Friendster is dead.
Some Trivia about Friendster:
- Since 2009, MOL Global (of Malaysia) owns Friendster, after an acquisition valued at $26 Million
- March 2011 figures show only 600,000 visits, a far cry from its millions visits during its peak
- Facebook now owns most of the Friendster’s patents
- The new Friendster will deal on having a new platform that “will provide users with a simple, easy-to-get virtual currency that can be used to purchase virtual goods, online games and applications, and other products and services over the web”.
If you are one of those who care and wish to save their data while waiting for its resurrection (remember that they announced their demise during Holy Week), an exporter app is being offered by the site.
Without further ado here are the Top 10 in terms of market penetration (Number of Users / Population):
Please note that the US where half of the Twitter population resides is not among the Top 10, pretty much sums up the fact that it still has a lot of room to run and mileage for growth. VCs are drooling. Any Facebook or Google acquisition will really mean big bucks for Twitter.
The objective of every blog post is to be perpetuate the message by virally sending it to as many “interested” parties, otherwise, what were the efforts for? Imagine this infographic:
You will note that aside from Twitter and Facebook, there are other ways to help propagate your message. But anybody still use them? Do you?